When the creative direction has to conform to the technical, you compromise. It may not look as impressive but sometimes it has to be function over form. Also when you're translating a phrase into many different languages you can't cut any creative corners from the core idea.
I was happy to help animate the opening graphic.
The goal of this census is to count all the people who live in the United States once, only once and in the right place. We need your help to make sure that everyone in your community is counted.
I wish I could find my sketches I made to illustrate the idea they were describing over the phone.
Originally it started a lot more dynamically but when you're playing with so many languages you simply break them apart without changing the meaning.

I grateful I was able to help in my own way.
So much good can come from a well informed census!
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